We value and constantly develop solid and long-term partnership. We believe in a win-win relationship.
Our tenets are: Friendship, Partnership, Trust and Honesty. We safeguard our reputation and build partnership with integrity. We firmly and consistently uphold the Company's interests.

….But what do our strategic partners say about us?
They have kindly shared what it’s been like working with Sportmaster over the years:


Columbia Sportswear – globally leading company with more than 70 years of making great outdoor gear.

Tim Boyle
President, CEO Columbia Sportswear

Nike - leading multinational player in the sporting goods industry. Nike fosters a culture of invention & create products, services and experiences for today’s athlete while solving problems for the next generation.

Tim Wiseman
Ex. Vice President of Sales Central and Eastern Europe, Nike, Inc.


From 1981 and on into the future, Merrell has been a top-provider of performance outerwear, giving you what you need to combat the elements and conquer your summits.

Jim Zwiers
President of the International Group, Wolverine World Wide Inc.


A billion-dollar plus global leader in the high performance and lifestyle footwear industry, SKECHERS USA, Inc. designs, develops and markets more than 3,000 styles for men, women and children.

Marvin Bernstein
Managing Partner, SKECHERS SARL

Fischer Sports

Fischer Sports is the global market leader in Nordic skiing and one of the world's largest ski producers.

Franz Föttinger
CEO Fischer Sports