& Franchising


Distribution and promotion of the world leading sports brands.

Sportmaster’s exclusive distribution partners are the market leaders Columbia and Kettler with us from the early days as well as the following global brands: Fila, New Era, CAT, Colmar, Marker, Merrell, Molten, Mountain Hardwear, O’Neill, Protest, Roces, Skechers, Speedo, Stiga, Tecnica, UVEX, Volkl, Ziener, Kappa, Craft, Odlo, Ellesse, Northland, Madshus, NordicTrack, Pro-Form.

Sportmaster is not only one of the oldest players on the wholesale sporting goods market of Russia, but also the most prominent with the biggest scale of operations. We supply and support some 300 quality sports retailers throughout our markets of operations.

Countries of operation for Distribution and Franchising: Russia, Belarus, Armenia, Kazakhstan and Kyrgyzstan. All countries which are members of EAC (Euro-Asian Community)


Our multi-format franchise business comprises Columbia and Skechers stores as well as our own franchise formats, the well-established Sportlandia, Weekender, and BrandsToGo.
We are one of the biggest franchisors in Russia and by far the biggest on the sporting goods market.

The total number of doors under franchisee banners hit 197 in 2021.