Who we are

An international multi-category, multi-brand retailer of sports and outdoor product (apparel, footwear and equipment) with leading position on most of the markets of operations.

Today, Sportmaster operates in Belarus, China, Kazakhstan, Russia and Ukraine, and has branch offices in China, Bangladesh and Vietnam.

Sportmaster is steadily expanding its international activities. The corporate center of the Group is located in Singapore.

  • We are №3 in Europe and №10 among Global sport and outdoor retail companies
  • 29years Our 29 years’ history of success in sport retail and wholesale is something to be proud of
  • We carry over 300 brands for sport and outdoor
  • You can find our stores in 230+ cities globally
  • Our Retail chain has reached more than 520 own stores in Belarus, China, Kazakhstan, Russia and Ukraine
  • As the № 1 wholesaler and distributor on the sporting goods markets of Russia and the CIS, we provide distribution for leading brands like Columbia, CAT, Colmar, Kettler, Merrell, Molten, Mountain Hardwear, O’Neill, Protest, Roces, Saucony, Skechers, Speedo, Tecnica, Volkl, and Ziener
  • We develop 5 franchise projects (Columbia, Sportlandia, Skechers, Weekender, New Era) with more than 230 doors
  • 200+ million visitors crossed our door steps last year
  • Sportmaster is a big family of over 23 000 employees