& Social

Sochi 2014


The Sportmaster Group was the official outlet of Russian Sochi 2014 Olympic and Paralympic products.

Over 250 specialized corners with official merchandise were set up in Sportmaster outlets in 122 cities across Russia.

This was the first time in history of Winter Olympic Games that such format was introduced, selling not just sport merchandise but also stationary, souvenirs and other licensed Olympic merchandise.

This made the quality licensed Olympic and Paralympic merchandise available to everyone in Russia.

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Social responsibility

  • Generation «Sportmaster»

    Project in which the Sportmaster Group donates sport equipment to over 1000 playgrounds in 100 cities in Russian Federation

  • Kettler charity program

    The Sportmaster Group yearly provides Kettler equipment for various medical and rehabilitation organisations, veterans and invalids as well as Paralympic sportsmen

  • Direct humanitarian assistance to various veteran associations, monasteries and shelters, the Red Cross, orphanages and orphans, the disabled and the poor, as well as victims of serious and large-scale disasters (such as the flood in Krimsk and Far East)

  • Support for mass and children’s sport/sponsorship:

    • Hand-to-hand fighting tournament in Kazakhstan
    • Kiev family sports championship
    • Ski Track of Russia
    • Golden Puck
    • National Cross-country Race
  • Regular donations to the:

    • Interior Ministry’s Central Clinical Hospital
    • Cardiac Rehabilitation Laboratory of the Preventive Medicine Research Institute
  • Cooperation with sports organizations and foundations:

    • The Ice Hockey Federation of Russia
    • The Deaf Union Foundation of the Russian Federation
    • The Vladislav Tretiak Fund