Privacy Policy

We respect the privacy of everyone who visits our website.

By visiting any of the pages of this website and/or providing your Personal Data to us, you are deemed to have given your permission, where necessary and appropriate, for disclosure and processing your Personal Data in accordance with the terms of this Privacy Policy.

We recommend that you read this Policy as it outlines how we use and manage the Personal Data we hold.

Personal Data

Personal Data refers to data or information about you from which you can be identified from either that particular data, or from that data and other information that we have or are likely to have access. Examples include names, addresses, telephone numbers, e-mail addresses, identification or passport numbers, nationalities, dates of birth, credit card information, employment history, income level and education background.

Collection of Personal Data

Generally, we may collect your Personal Data in the following ways:

  1. When you communicate with us or submit any forms to us in relation to our products or services.
  2. When you call or email us, or request that we contact you.
  3. When you establish any online account with us or subscribe to any of our membership programme.
  4. When you respond to our promotion or other initiative or participate in any of our survey, contest, event, interview or product testing.
  5. When you provide any feedback or complaints relating to our products or services.
  6. When you submit any job application.
  7. When you submit Personal Data to us for any other reason.
  8. When you browse our website.

Such Personal Data will be used only for the purpose for which it was provided.

Other non-personal information, such as your IP address and your preferences, may also be collected to improve our website and other online services.

Use of Personal Data

Your Personal Data may be used, disclosed and/or processed for various purposes, including:

  1. To communicate with you and provide you with the required services, products or information.
  2. To respond to your enquiries or requests.
  3. To process your account or membership application, or to maintain the same.
  4. To facilitate your participation in, and the management of, any promotion or other initiative, survey, contest, event, interview or product testing.
  5. To reply to your feedback or complaints.
  6. To process your job application including pre-employment checks and to assess your suitability for the position.
  7. To meet the requirements for which the Personal Data was provided for.
  8. To improve your experience on our website.

Your Personal Data may be transferred to selected third parties who may be located outside of Singapore. For example, our server may from time to time be located in a country outside of Singapore or one of our service providers may be located outside of Singapore. In such cases, we will take steps to ensure that your privacy continues to be protected.

Under certain circumstances, we will be entitled to use or disclose your Personal Data without your prior consent, such as in the case where the Personal Data is publicly available, or where disclosure is necessary to comply with applicable laws and regulations or any court order or for any investigation or proceedings.

Security of your Personal Data

We hold Personal Data in secure computer storage facilities, paper based files and other records. We do not keep Personal Data for longer than necessary and will destroy Personal Data that we no longer need.

We have put in place technology and policies to protect your Personal Data from unauthorised access or misuse.

Access and/or correction of Personal Data

We aim to keep accurate information about you. If you wish to access and/or correct your Personal Data, you may email us at: DPO@sfm.sg

Use of Cookies

What is a cookie?

A «cookie» is a small data file that your browser places on your computer or device that stores information about your browsing habits on our website (e.g. language setting, region and preferences). The cookie collects non-personal data about your online activities while you are using our website. A cookie cannot collect any information stored on your computer or your files, and does not enable us to identify you.

By accessing and using our website, you consent to the use of cookies, and the collection of information through the use of these cookies.

Why do we use cookies?

We use cookies to learn more about the way you interact with our content, tailor our products and services to your interests and needs, and help us improve your experience in using our website.

Does our website allow third parties cookies?

We may use third party service providers for some of the functions on our website. These functions may contain third party cookies. You may wish to review the policies of these third parties for information on their use of cookies.

How do I disable the cookies?

If you do not agree to our use of cookies, you should disable the cookies associated with our website by changing your browser settings accordingly.

Please note, however, that you may not be able to enter certain parts of our website, or some of the features or services may not be able to function without cookies.

Changes to this Privacy Policy

We may make changes to this Policy from time to time. If we make substantial changes to this Policy, we will post the changes on this page. Please check this Policy on a regular basis to be notified of such changes.

Updated 8 May 2017